branded entertainment

I am offering today's post as part of the ongoing conversation I've been having throughout the semester about transmedia storytelling practices. Below you will find the first of two installments written by HyeRyoung OK, a recently minted USC PhD, who I have met through my work with a new MacArthur Foundation Research Hub on Youth, New Media, and Public Participation.

Earlier this year, I wrote a post for the PBS Media Shift Idea Lab blog, answering "What Does Popular Culture Have to Do With Civic Media?." The post was a reaction to a Communication Forum conversation I moderated between Cass Sunstein (Infotopia), now a legal advisor to the Obama campaign and his fe

Earlier this year, I wrote a post for the PBS Media Shift Idea Lab blog, answering "What Does Popular Culture Have to Do With Civic Media?." The post was a reaction to a Communication Forum conversation I moderated between Cass Sunstein (Infotopia), now a legal advisor to the Obama campaign and his fe